Curation

Why We Choose One Option Per Category

Oct 12, 2024 · 4 min read

The internet rewards infinite scroll. We decline. For every category, we identify the one build that will survive a decade of use without introducing friction or anxiety.

We run each candidate through a consistent protocol: material validation, destructive testing where applicable, repairability checks, and multi-user trials. We remove products that depend on novelty rather than merit.

Choice is a tax. By removing it, we deliver confidence. If it is here, it is correct.